Make (formerly Integromat) Review 2026: Automate Your Agency Without Code

Make (previously Integromat) is the most powerful visual automation tool available for non-developers. While Zapier focuses on simplicity, Make focuses on power — letting you build automation workflows that would otherwise require a developer.

For agencies and freelancers who want to systematize repetitive work without writing code, Make is exceptional value.

What Make Does

Make connects your apps and automates workflows through a visual drag-and-drop interface called “scenarios.” Each scenario is a flowchart of triggers, actions, and transformations.

Unlike Zapier (linear, step-by-step), Make is genuinely visual: you can see the data flow between modules, branch logic into multiple paths, iterate through arrays, and handle errors at specific points. It’s closer to a visual programming environment than a simple “if this, then that” tool.

Real Agency Workflow Examples

1. Client onboarding automation

Trigger: New client fills out Typeform Actions:

1. Create a ClickUp project from template
2. Create a Google Drive folder structure
3. Add client to HubSpot CRM
4. Send welcome email via Gmail
5. Create a Slack channel and invite the team
6. Schedule kickoff meeting via Calendly API

Without Make: 20–30 minutes of manual setup per client.
With Make: 0 minutes. Fully automatic.

2. Content publishing pipeline

Trigger: Google Sheet row changes to “Approved” Actions:

1. Create WordPress draft post from sheet data
2. Download Canva image and upload to WordPress media library
3. Set featured image, categories, and tags
4. Send Slack notification to review team

3. Invoice and payment tracking

Trigger: Stripe payment received Actions:

1. Create invoice record in FreshBooks
2. Update client record in HoneyBook
3. Add payment to Google Sheets tracker
4. Send thank-you email via ConvertKit

Make vs. Zapier: The Core Difference

Zapier has more app integrations. Make wins on everything else, especially pricing — Make’s free plan includes 1,000 operations/month vs Zapier’s 100.

Key Features

Scenarios (Visual workflow builder)

The scenario builder is Make’s centerpiece. You drag modules onto a canvas, connect them with arrows, and configure each connection. Visual feedback shows you exactly what data is flowing between each module.

Data Stores

Make includes a built-in mini-database (Data Stores) for storing and querying small amounts of data between scenarios. Useful for deduplication, lookups, and stateful workflows.

Functions and Expressions

Make supports a powerful expression language for data transformation. You can manipulate strings, dates, arrays, and numbers without leaving the visual interface. It’s similar in power to spreadsheet formulas.

Scheduling and Webhooks

Scenarios can run on a schedule (every 15 minutes, daily at 9am) or be triggered by webhooks from other apps. Webhook-triggered scenarios run in near-real-time.

HTTP Module

Make’s HTTP module lets you connect to any REST API — even apps without native Make integrations. This is a major advantage over Zapier, which restricts you to their app library.

Make Pricing (2026)

Operations = individual module executions. A 5-step scenario uses 5 operations per run.

For an agency running 20 client workflows with ~1000 monthly automation runs: the Pro plan at $16/mo handles it comfortably. Zapier’s equivalent would cost $49–$99/mo.

Pros and Cons

Pros Yes

• Dramatically cheaper than Zapier for comparable power
• Visual data flow makes complex workflows understandable
• Advanced data manipulation without code
• HTTP module connects to any REST API
• Excellent free plan (1,000 ops/month)
• 20% recurring affiliate commission with 90-day cookie

Cons Partial

• Learning curve is steeper than Zapier
• Fewer native app integrations than Zapier (1,000 vs 5,000)
• Support response times can be slow on lower plans
• Documentation quality is inconsistent

Who Should Use Make?

Use Make if:

• You’re comfortable spending a few hours learning a more complex tool
• Your workflows involve data transformation, branching, or looping
• You’re cost-conscious (Make is typically 60–80% cheaper than Zapier for comparable usage)
• You need to connect to APIs not in Make’s app library

Use Zapier instead if:

• You want to set up simple 2-step automations in minutes
• You need an app that only exists in Zapier’s library
• Your team is non-technical and won’t invest in learning Make

FAQ

Is Make the same as Integromat?

Yes. Integromat was rebranded to Make in 2022 after being acquired by Celonis. The product is the same, with ongoing improvements.

Can Make handle e-commerce automations?

Yes. Make has native integrations with Shopify, WooCommerce, Stripe, PayPal, and most e-commerce platforms. Order management, inventory sync, and abandoned cart follow-ups are common use cases.

Does Make offer a free trial of paid plans?

Make offers a free plan permanently (not a trial). Paid plans have a free trial period.

How does Make’s affiliate program work?

Make pays 20% recurring commission on paid plan subscriptions for 24 months after the referral date. Cookie is 90 days.

Our Verdict

Make is the best value automation platform for creative agencies and freelancers who want genuine power without paying enterprise prices. The learning investment is real, but the payoff — in hours of manual work eliminated — is substantial.

If you can invest 3–5 hours learning Make’s paradigm, you’ll build workflows that save you that time back within the first week.

Rating: 4.5/5